Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Monday, December 27, 2010

Annuity marketing strategies

www.AnnuityProShop.com gives you a free report with Annuity marketing strategies proven to create more leads, sales, & commissions from prospects.



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Tuesday, December 21, 2010

Gordon Marketing Your FMO For Life

Annuity Marketing - Senior Life - Medicare Advantage - FMO Insurance Brokerage - gordonmarekting.com Gordon Marketing wants to be your FMO for life! We have our agent program in place and WILL help you to soar above the rest. Join our family and we will take care of you, you are important to us and our agents have high earning and have amazing support. Contact us or call us today and your search is over! 800-388-9342



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Monday, October 11, 2010

7 Guaranteed-To-Work Insurance Lead Marketing Strategies

Be reliable. This is one of the most important competitive advantages you can have.

Say "thank you" three times - once over the phone, once in writing, and once in person. I learned this phrase from my mentor who wrote over 89 Million in annuities, "Would it be a bother" if I mailed you a free report. Another way of saying thanks is to drop off one of our client newsletters to some of your past clients who have referred other client to you.

Maintain high standards of integrity and excellence. Even people who don't buy your services will refer you if you follow my referral system.

Be a problem solver. This is more important than having a good product or service. Every month you should be sending out a client newsletter or subscribe to an article clipping service and send out articles on retirement planning with a little note saying, "thinking of you and just wanted to send this article for your review, please call me with any questions you might have."

Stop trying to make hard sells. Do soft sales and you will win over more clients during your career. What I mean by soft sales is build relationships. Stop the one call close concept. This is 2007 and we have new rules we must play by. Start building the "trusted Advisor" strategy by providing educational material to your prospective clients and they will not only refer friends to you, they'll become life time clients and you will receive multiple pay checks.

Start sending out client newsletters and refer them to your website where you offer valuable free reports. Over 70% of all seniors are on the Internet making travel plans and looking at financial information. If you don't have website you're really missing out on an additional marketing tool.
Don't be cheap. Prospects will respond more readily if you present a polished image. Take a look at your sales card. Is it four color and do you have a powerful positioning statement on the backside. Do you have your lead generating domain name on it.

Take a long-term view of your promotional activities. Patience will produce consistent results and steady growth. We have had great success with mailing out grabber letters with a $1 attached and follow up with a will scripted phone approach. Try 25 letters a week and you will add income to your bottom line.




If you need a website or monthly client newsletter check out our Free Trial offer at http://www.pmrsystem.com

To your success,

Russ Jones

Creator of the "3-Step Postcard System"

http://www.ultimateinsurancesystem.com
http://www.pmrsystem.com

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Wednesday, September 29, 2010

Annuity Marketing Tactics To Sell More Annuities

I mean it, selling annuities is the easiest sale in the insurance industry. It is all a matter of positioning and having a focus. The focus is simple: numbers. Having lots of people to see and tell the annuity story to is the secret. Leads and lots of them is all that it takes.

Insurance agents all have one thing in common, who can I see today? Many agents even have such a fear of not having anyone to talk to that it makes them almost paranoid. The solution is very simple, do more marketing. Remember, it is all about numbers.

Here is how to do it. Decide on a target market such as seniors age 65 and above as an example. Your target market can be almost anything such as any age group, any income and any asset level. Once you have located your target market then place your marketing plan in motion.

The marketing plan can be built around many different approaches so for the sake of simplicity let's use direct contact (direct mail.) With your selected target market decide on a subject that will be of interest to this group. A sample topic may topics like this:

o Reduce your social security taxable income

o Protect your assets from nursing home expenses

o New rules regarding your IRA and how to reduce taxes

o Avoid probate cost for your heirs

o Etc. Etc. Etc.

Next select a service to do the marketing so the actual work is outsourced. Numerous choices are available and trying several will help you select one which fits your geographical area and personal approach. A simple Google Search will locate several choices but my personal favorites are (America's Recommended Mailers, Kramer Mailing Services and Russ Jones)

Next do this, mail 5,000 mailers a month for a solid year. Do not stop and do not evaluate the program for the whole year. Be focused and do not quit. The cost will be approximately $1,300 a month and you should expect a return of about 2%.

Take the expected returns of 100 leads and have a professional telemarketer set your appointments (cost should be about $10 and a little spiff to her/him will go a long way, start small and bonus). If averages hold, you can expect approximately 40 quality leads a month or an average of 10 a week. The leads that you are unable to see place in a drip system and have your telemarketer recall every 2 months for a year. Working 10 quality leads a week for the work year will provide you with 1 (one) sale and the drip system will provide ½ sale every other month.

The total sales you should make is 52 plus 6 from the drip system for a total of 58 a year. Next calculate your average premium per sale and for this you may use the industry average of $37,000. Multiply the $37,000 times the 58 sales and your total premium will be $2,146,000.

Multiply the premium ($2,146,000) times the average commission of 7% (varies and should be higher) and your gross income will be $152,220. Now subtract your cost of leads (12 months times $1,300 = $15,600) from the gross income and that will leave you a net income after sales cost of $136,620. You also need to average in the cost of the telemarketer and that will depend on your personal situation but a good rule of thumb should be $500 or so a month.

An annual income of $136,620 will place you in the top .6% of income earners in the United States. And it is all done with a simple process based on numbers. One important type is this; throw away the leads that you cannot reach and those who want to be contacted later. By throwing away the leads will set you free, truly.

There it is, simple, easy and totally manageable. Oh, one other thing, it is very profitable.




Bill Broich is a 30 year annuity salesman who helps agents generate annuity leads. Visit his website to learn more - Annuity.com

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Friday, July 23, 2010

Insurance Marketing Leads | Insurance Sales Marketing

www.InsuranceLeadGenerationTips.com --A quality website offering the best insurance leads online now at affordable prices. Secret marketing tricks, powerful insurance income, insurance business and more online now. All information online now in USA.



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Thursday, July 15, 2010

STOP Struggling in Network Marketing...

Discover the formula to GENERATE LEADS! PUT THOUSANDS IN YOUR POCKET & BUILD YOUR BUSINESS ON AUTOPILOT!!!! ... forget Buying Leads, Chasing friends & Family, Most Importantly Forget Getting Rejected EVER AGAIN!!



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